Wednesday, February 22, 2012

Your Vision, Mission, Policies and Procedures will make your Employees not dissatisfied?


Written by Nisreen Qaqish



A month ago while searching for a new office to rent in Al Husseini Mall by chance   I entered to an office for a poultry company I cannot really remember the name of the company.
First I thought, Great!  they seems serious about their vision, but then after a deep thought I remembered that all companies have their vision written somewhere i.e. website, profiles and /or on their walls .

So are they really genuine about what is written? Do they have a strategy to implement it? Do they have a business plan? Are they implementing it? Do employees believe in the vision and take it seriously. Is it a part of the company’s culture and values or not?

It was difficult to me to answer all of the above mentioned but even I advise all companies to have the following set of policies and procedures and or frame works

1- Company Vision, Mission and Value:
For me I do believe that the vision, mission and values are your company DNA.What is your company DNA? How you should communicate it in order to be reflected to your customers

2- Strategy and Balance Scorecard
Having your DNA is really nice however to succeed you need to build a practical achievable strategy that is translated into clear goals and levels to all level in the community through i.e. balance scorecard, performance management.

3- Work Standard Operating Procedures
Having Standard Operating Procedure Manual for your company will make work easier as the communication lines between internal and external will be identified, conflict due to miscommunication between employees will be less and defiantly you will receive fewer complaints from customers which will make your employees not dissatisfied

4- Code of Conduct HR Policies and Procedures and your Employee Hand book
Code of Conduct, Employee hand book, and HR Policies and Procedures that is aligned with your overall strategy will create the internal values that you want to engrave in your employees and reflect on your customers.

Once you develop the entire above mentioned make sure to integrate it within your company culture and values and not only papers in the cabinet. Believe in what is written and drive all your company to believe in it. Work on your management and your supervisor to deliver it to all your employees and improve it continuously to match the need of the business your employees and your customers.









5 comments:

  1. I have a 10 factor model that I call Business Model Descriptors (BMD) an it goes like this

    1- Mission - the reason and justification for existence

    2- Vision - what/where we want to be in the future

    3- Corporate Id - what we would like to be best known as

    4- Goals/Objectives - what we want to achieve in short, medium and long term future

    5- Focus areas - derived from the mission/vision statements and platform for business offerings

    6- Business Offerings - products/services that would help us achieve the goals & fulfill the mission/vision statements

    7- Target Customers/Markets - mapped to our business offerings according to need and acceptance

    8- Differentiators - exclusives, strengths, patents, ... etc that set us apart from competition.

    9- Business Strategy - how we approach our markets/customers to promote, sell and implement our offerings

    10- Ethics & values - proving guidance and controls for conducting our business strategy.

    I hope this is of interest ...

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  2. I read it all and I think it's very useful information for all companies

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  3. I totally agree with the points she mentioned , but as i see in practical life the biggest challenge here is to give your DNA (Mission , Values, Objectives, Etc. ) the charisma , i can write million ones like this with the most sweetest words ever but if they lack the passion to be achieved (which is the case in most companies as they do it out of routine) , it will have zero effect on customer & employees and it will always be the ink on paper thingy.

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    Replies
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